Amazon Creator’s Table
Editorial | Branding
🍽️ Inspired by the concepts of celebrating creativity, building community, and creating new legacy, I conceptualized the design direction and created the collaterals for The Creators Table, a dinner experience hosted by Amazon Influencer Program.
Editorial | Animation | 3d Modeling
💬 Referencing the New Ugly style, (Un)equal Stories uses a vibrant color palette and a chaotic typographic layout to touch upon difficult questions about gender inequality in Asia, especially in China. Through different forms of interaction including posters, animation, AR experience, and pseudo product design, this series of explorations depict the struggles and biases that females face in daily life. (Un)equal Stories aims to inspire the audience to reflect and question themselves whether they are the abuser or the victim of unconscious gender bias.
Branding | Packaging Design
🍵 Chaya operates as a retailer of specialty tea. The company offers tea beverage, pre-packaged teas, tea sachets and tea-related gifts. The brand reflects the elegant, poetic, and fun aesthetic that incorporates the profound culture of tea.
🌸 Pink Jade is a pseudo lifestyle brand that acts as a visual metaphor for women’s suffering and struggles. Juxtaposing with the cute and bubbly design, the product lining satirizes the objectification and fetishization of women.
🍸 Insomnia is a bar that creates a space of relaxation for like-minded people to connect and chat in where a rowdy party vibe doesn’t mean a hangover and blurry memories.